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[thirteen] Considering that the accomplishment and popularity of the search engine is set by its ability to deliver by far the most relevant results to any specified search, very poor top quality or irrelevant search results could lead on customers to find other search sources. Search engines responded by building a lot more complicated ranking algorithms, making an allowance for additional factors which were more challenging for webmasters to govern. In 2005, an once-a-year meeting, AIRWeb, Adversarial Facts Retrieval on the net was made to convey with each other practitioners and researchers worried about search engine optimization and related subjects.[fourteen]
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